All production and consumption has an impact...
This is one of the most important messages for consumers to understand, as well as being one of the most challenging concepts to adopt when considering purchases, whether in-store or online.
Marketing as a discipline is designed to encourage consumers to buy. and companies spend millions in delivering messages that help them to sell more products, to in turn increase their profits. While this is a standard model in a consumer society, it is also open to misuse and in recent years this misuse has become known as “greenwashing”.
The Sustainable Leather Foundation is committed to working with brands and retailers to ensure that the communication that consumers receive about products manufactured using leather are factual and accurate. When consumers buy a product that displays the SLF logo they can be assured of ethical, responsible suppliers that are all working to reduce negative impacts and improve social and governance impacts along the whole value chain, to provide a sustainable future.
Be a More Conscious Consumer
SLF’s tips for more informed purchasing include:
- Know your brands. Understanding the company values of the brands you are buying products from will enable you to shop more responsibly. For example, do they have policies in place around raw material sourcing, social responsibility, environmental protection and reduction of natural resource depletion.
- Recognise that the term “Vegan” does not mean “Sustainable”. Marketeers would have consumers think this is the case when the reality is that the two terms have completely different definitions and one does not infer the other
- Consider the impact of your purchase. What is it made of, where was it made, does the cost that you will pay really equate to how much it should? Is it possible that workers were exploited in order to make this product at this price? Is it possible that production controls can be providing environmental protection at this price? Where has this product travelled before it reached you in store?
- Do a cost vs. use analysis. In most cases buying a quality item that costs more will be used more and last longer.
- Ask yourself whether you are prepared to pay a premium for ensuring the products you buy are produced as sustainably as possible and then chose to use your purchasing power to influence the direction towards a more sustainable future.
- Enjoy the shopping experience knowing you can trust the brands and retailers you support.
- Consumption: the action of using up a resource
- Greenwashing: the act of disseminating disinformation by an organization so as to present an environmentally responsible public image
- Marketing: the action or business of promoting and selling products or services, including market research and advertising.
- Impact: a marked effect or influence
Source: Oxford Languages
Did you know?
?? The leather industry is responsible for employing millions of people around the world, from small regional leather-makers and bespoke artisans to large manufacturers of upholstery and automotive leathers ??
?? The leather industry adheres to strict legislation around the use of chemicals and has stringent testing in place to protect consumers ??
?? The leather industry works within a governance structure that includes global councils, regional associations, technical institutions and others, all working together to provide innovation and best practice ??